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Local TV stations rebrand to Talk
Roster of stations to become TalkBirmingham, TalkBristol, TalkCardiff, TalkLeeds, TalkLiverpool, TalkNorthWales, TalkTeesside & TalkTyne&Wear
18th October 2023: Local TV today announces the rebranding of its eight local TV stations under the Talk banner. Remaining wholly-owned by Local TV, the stations will retain their current focus on local content alongside the content they already broadcast from TalkTV.
Local TV provides local news video services on Freeview Channels 7 & 8, Virgin Media Channel 159, online and social media in Birmingham, Bristol, Cardiff, Leeds, Liverpool, North Wales, Teesside and Tyne & Wear. That equates to five million homes or approximately 18% of all UK television households.
The eight stations in the Local TV network will rebrand to TalkBirmingham, TalkBristol, TalkCardiff, TalkLeeds, TalkLiverpool, TalkNorthWales, TalkTeesside & TalkTyne&Wear from 18 October.
In January 2023, Local TV launched a content sharing and commercial partnership with TalkTV, which is wholly-owned by News UK, on Freeview and Virgin Media.
Lesley Mackenzie, Local TV CEO, said: “Local TV remains entirely committed to its remit to serve local audiences with local content. This rebranding simply better articulates our proposition to our local audiences. Partnering with a national broadcaster is key to the model for local TV provision, and in TalkTV we have a partner who really adds value and is compatible to our offer.”
Richard Wallace, Head of TalkTV, said: “I’m delighted to extend our partnership with Local TV. These eight local stations benefit from the great content we’re producing within TalkTV, including the award-winning broadcast talent that is Piers Morgan, and content from our new-launch breakfast show, Talk Today, with Jeremy Kyle and Nicola Thorp.”
ends
About Local TV
Local TV is the only local TV service that has maintained a strictly news agenda serving all of its eight communities since November 2017. All these services continued during the pandemic keeping viewers up to date while other services, including BBC TV, reduced regional coverage. Local TV, is now being rebranded to align with TalkTV, will continue to feature local presenters based locally and promoting local interests.
About Talk TV
Within the first twelve months since launch, TalkTV landed interviews with a string of Prime Ministers and Presidents from across the world, including Rishi Sunak, Liz Truss, Boris Johnson, Benjamin Netanyahu, Imran Khan, Volodymyr Zelensky and his wife Olena in Kyiv, and Donald Trump. The channel has been front and centre covering major breaking news stories, such as the death of Queen Elizabeth II to Boris Johnson resigning and the ensuing Tory Party leadership battle, with TalkTV also hosting a highly-charged leadership debate between Sunak and Truss.
TalkTV’s flagship show Piers Morgan Uncensored is continually making global headlines, winning the Sports Journalist Association’s Award for Scoop of The Year and a TRIC Award for an explosive Cristiano Ronaldo one-on-one. The TalkTV schedule also includes Nicola Thorp and Jeremy Kyle at breakfast on Talk Today, Mike Graham, Julia Hartley-Brewer, Vanessa Feltz and Rosanna Lockwood.
Our Channels
Our network of Local TV stations covers some of the most vibrant parts of the UK, stretching from the North East to the Welsh coast.
Welcome to Local TV
on Freeview and Virgin Media
Local TV operates local news video services on Freeview, Virgin Media, online and social media in Birmingham, Bristol, Cardiff, Leeds, Liverpool, North Wales, Teesside and Tyne & Wear.
Headquartered in Leeds, Local TV Ltd. is one of the UK’s leading diversified local media companies.
December 2022 marked Local TV’s 5th year of excellence in local programming and service to business since David Montgomery acquired the majority share in the company.
Local TV owns and operates eight television channels providing local news, sales and video services to over 5 million homes or approximately 18% of all UK television households. We leverage local content to bring services and value to consumers and advertisers on television, digital and social media platforms.
Local TV’s digital outlets and extensive social media presence allows audiences to access hyper-local news, video and information whenever and wherever they choose, providing advertisers with a broad audience reach and creating new and growing digital revenue opportunities.
Local TV Executive Team
Local TV is led by an executive team with a wealth of experience within the UK media industry, working with BSkyB, News Corp, Mirror Group Plc, Bauer Media Group, Amazon, BBC, ITV and Channel 4.
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Reaching over 2 million viewers a month and growing. We connect your business with local audiences in the most important place on earth… Home! We create and produce adverts and engaging short form content that delivers your messages to valuable local audiences on TV, on digital and social media platforms.
Source: Local TV Network, TV Analytics, 3-min Reach, Nov 2022
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